Grow Your ISV Business With SAAS

This 127 page playbook is intended for the business and technical leadership of independent software vendors (ISVs) that are considering building new applications, or transitioning existing applications using a traditional licensing and delivery model to using a software-as-a-service (SaaS) delivery mode

The goal of this playbook is to help organizations that specialize in making and selling software, commonly referred to as ISVs, build or optimize an Azure-focused SaaS practice. This guide will help you understand how to define your practice strategy, hire and train resources, go to market, and optimize and grow your practice. Our goal is not to re-write the existing body of detailed guidance on how to perform any given recommendation; instead, we point you to resources that will help you. For the business side, this playbook provides valuable resources for driving new revenue opportunities, developing strategies for marketing, selling, and lead capture, as well as building differentiated and longer term engagements with your customers through new service offerings like advanced data analytics, machine learning and business intelligence. This playbook also offers technical guidance on several topics that range from key architectures and scenarios for building your SaaS app, to the technical skills your team will need and resources that you can use to accelerate learning as you get started and grow your practice.